Cosori
CONTENT CREATION | MARKETING CAMPAIGN
One device. One full meal. Cosori needed to launch the Turbo Tower Pro Smart with content that could live everywhere – social, paid, offline. The insight was right there in the product: this new model of Airfryer can cook an entire meal. Starter to dessert, no compromise. So we built everything around that concept.
THE CAMPAIGN ASSETS:
01: LIFESTYLE/PRODUCT PHOTOGRAPHY:
- Campaign’s visual assets: To define the campaign’s visual identity, I directed two photoshoots rooted in audience insight and brand positioning. The first placed the product in a family kitchen setting – a strategic choice to communicate everyday functionality while staying true to the product’s minimal yet accessible aesthetic.
- Recipe Book: One of the campaign’s core pillars was demonstrating that a single product could deliver a full meal. To bring this to life, I led the creation of a recipe book featuring 20+ recipes curated for families worldwide, spanning different cuisines and regions. I oversaw the full content definition and art direction of the shoot, maintaining a visual style consistent with the campaign — minimal, elegant, and approachable.
- Culinary Cooking Challenge: To put the product to the ultimate test at launch, I supported the planning and on-site coverage of a live brand activation with 15 of Spain’s top gastronomic influencers — one kitchen, a mystery box of ingredients, and one challenge: create a full meal using only the Turbo Tower Pro Smart. The winning team took the device home.
04. SOCIAL MEDIA CONTENT:
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