Honda MotorSport
CONTENT CREATION | BRAND STRATEGY
Honda Motorsport Madrid is an official Honda dealership specialized in motorcycles and scooters. At Happens Marketing Agency, we worked on the brand’s social media presence from strategy to execution.
The strategy started from a simple insight: riders don’t connect with a motorcycle brand only through products, but through a lifestyle they recognize – the habits, jokes, doubts and everyday situations that only people who ride truly understand.
Based on this, we created social-first content that brought Honda Motorsport Madrid closer to its community, combining rider culture, product storytelling and educational formats.
Visual Look
The content was built around four main pillars: relatable jokes and situations made for riders, visual content focused on Honda models and features, useful information around services and maintenance, and corporate content that reinforced the dealership’s expertise, proximity and trust.
My role covered the process from concept to production, shaping photo and video content that captured the essence of the brand and translated it into social-first formats.
*this work has been realised while working in the marketing agency Happens*
Instagram Carrusels Designs
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